Co-founder & CTO

Matthew Ashrafi

Matthew Ashrafi is the co-founder and CTO of SourceWatch, focused on AI citation tracking, answer engine optimization (AEO), and first-party AI traffic analytics.

Articles by Matthew Ashrafi

How to Show Up in AI Search How to Get Your Business to Show Up in AI Search How to Show Up in Google AI Search (AI Overviews)How to Rank in ChatGPT Shopping How to Rank in Perplexity How to Rank in Gemini & Claude How to Track Brand Mentions Share of Voice in AI Search AI Search Optimization Guide