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Authors

The SourceWatch team

The people writing about AI search visibility, GEO and AI citation tracking at SourceWatch.

Joey Bolohan

Co-founder & CEO

Joey Bolohan is the co-founder and CEO of SourceWatch. He writes about AI search visibility, generative engine optimization (GEO), and how brands earn citations across ChatGPT, Perplexity, Gemini and Claude.

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Matthew Ashrafi

Co-founder & CTO

Matthew Ashrafi is the co-founder and CTO of SourceWatch, focused on AI citation tracking, answer engine optimization (AEO), and first-party AI traffic analytics.

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