Everything you need to win AI search.
SourceWatch measures both sides of AI search: whether ChatGPT, Perplexity, Gemini and Claude cite your brand, and the real AI crawlers and AI visitors hitting your pages. It pipes all of it into Claude Code through an MCP server so you can fix gaps in the same loop.
Two sides of AI search. Both measured.
Most tools only guess at visibility by running synthetic prompts. We do that — and we measure the real AI traffic hitting your site. Two complementary signals, one dashboard.
Visibility
Are the engines citing you — and how do you stack up against the competition?
Are you in the answer?
Brand mention rate and self-citation rate across every engine, tracked daily so you see the trend, not a snapshot.
Share of voice vs competitors
Exactly how often each engine names you versus the brands you compete with — and who is pulling ahead.
The real queries the model ran
The actual searches the AI fired before it answered — the single biggest factor in who gets cited.
Citation gaps to fix
The domains the models cite instead of you, the sources shaping the answer, and where to win the next one.
Traffic
The real AI crawlers and AI visitors hitting your pages — measured, not inferred.
Which AI crawlers read your pages
GPTBot, ClaudeBot, PerplexityBot and Google-Extended hits on every page — measured from your own traffic, not inferred.
Who arrives from AI
Real visitors landing from ChatGPT, Perplexity and other AI tools, with the pages and prompts that sent them.
Spoof detection
Every bot hit is verified against the vendors’ published IP ranges, so a fake GPTBot can’t inflate your numbers.
Cited right now
A live-fetch signal flags the moment an engine pulls a page to answer — you see citations as they happen.
Everything you need to win the answer.
Beyond the headline numbers — the alerts, segments and source intelligence that turn AI visibility into a plan you can act on.
Regression alerts
Get pinged when your mention rate drops, a citation is lost, or a competitor pulls ahead.
Sentiment + brand rank
Not just whether you’re mentioned — how positively, and in what position in the answer.
Source intelligence
Cited sources sorted into your own, competitors, social and authority — plus new and dropped sources.
Topics + intent
Visibility clustered by topic and buying intent, so you know where you win and where you don’t.
Multi-region runs
Track how answers differ by region — the model recommends different brands in different markets.
Zero per-site code
A Cloudflare Worker or a one-line middleware snippet feeds every site you own into one dashboard.
Every engine and crawler that matters.
Four answer engines queried daily for visibility, plus the AI crawlers we classify and verify against published IP ranges on the traffic side.
Answer engines · queried daily
OpenAI · web search
Answer engine
Google · grounded
Anthropic · web search
AI crawlers · classified + verified
Each hit is checked against the vendors’ published IP ranges to catch spoofed bots, then attributed to the exact page it fetched — so a fake crawler can’t inflate your numbers.
Your AI visibility, inside Claude Code.
SourceWatch ships a Model Context Protocol server, so Claude Code can read your data and act on it — no dashboard round-trips. Almost no competitor offers anything like it.
- Pull live visibility + traffic data into Claude Code
- Turn citation gaps and the real queries into optimized content
- Audit any page for AI-readiness, then fix it in the same loop
- Install tracking on a new site without leaving your editor
Run it for clients under your brand.
Agencies manage every client site from one SourceWatch account — white-labeled top to bottom, with branded report links clients can open on their own.
Full white-label
Set your own logo, product name and accent color per account, so the whole dashboard ships under your agency brand, not ours.
Branded client report links
Share a public, branded report link for each client — visibility and AI-traffic results they can open without a login.
Pooled prompts across client sites
One dashboard covers every property you manage, each row keyed to its site with its own ingest key, so client data never mixes.
Cheap pitch workspaces
Spin up a lightweight workspace to score a prospect’s AI visibility before the call, then turn it into a paying account when they sign.
See where AI sends your customers — before your competitors do.
Connect your first site and watch SourceWatch score your AI visibility in minutes.