# SourceWatch — full content

> AI analytics & citation tracking for your brand

SourceWatch is AI search analytics software for marketing teams, SEO teams and agencies. It tracks brand visibility across AI answer engines and captures first-party AI traffic, then feeds both into Claude Code via an MCP server.

## Visibility — are you in the answer?

### Are you in the answer?
Brand mention rate and self-citation rate across every engine, tracked daily so you see the trend, not a snapshot.

### Share of voice vs competitors
Exactly how often each engine names you versus the brands you compete with — and who is pulling ahead.

### The real queries the model ran
The actual searches the AI fired before it answered — the single biggest factor in who gets cited.

### Citation gaps to fix
The domains the models cite instead of you, the sources shaping the answer, and where to win the next one.

## Traffic — first-party AI capture

### Which AI crawlers read your pages
GPTBot, ClaudeBot, PerplexityBot and Google-Extended hits on every page — measured from your own traffic, not inferred.

### Who arrives from AI
Real visitors landing from ChatGPT, Perplexity and other AI tools, with the pages and prompts that sent them.

### Spoof detection
Every bot hit is verified against the vendors’ published IP ranges, so a fake GPTBot can’t inflate your numbers.

### Cited right now
A live-fetch signal flags the moment an engine pulls a page to answer — you see citations as they happen.

## Intelligence layer

### Regression alerts
Get pinged when your mention rate drops, a citation is lost, or a competitor pulls ahead.

### Sentiment + brand rank
Not just whether you’re mentioned — how positively, and in what position in the answer.

### Source intelligence
Cited sources sorted into your own, competitors, social and authority — plus new and dropped sources.

### Topics + intent
Visibility clustered by topic and buying intent, so you know where you win and where you don’t.

### Multi-region runs
Track how answers differ by region — the model recommends different brands in different markets.

### Zero per-site code
A Cloudflare Worker or a one-line middleware snippet feeds every site you own into one dashboard.

## Claude Code (MCP)

SourceWatch ships a Model Context Protocol server so Claude Code can read live visibility and traffic data, audit pages for AI-readiness, generate answer-first content from the captured queries, and install tracking on new sites — without leaving the editor.

## How it works

01. **Connect your sites** — Drop in a Cloudflare Worker or a one-line snippet. Every site you own reports into one dashboard, tagged automatically — no code per page.
02. **Track the engines** — SourceWatch queries ChatGPT, Perplexity, Gemini and Claude with your prompts every day, and captures which AI crawlers and AI visitors hit your pages.
03. **Act on it in Claude Code** — The MCP server pipes the data into Claude Code, so you can turn citation gaps and the real queries into optimized content — in the same loop.

## Pricing

### Free trial — Free (14 days · card optional)
See your AI visibility before you pay a cent.
- 1 engine · 1 site · Up to 10 prompts
- Full dashboard, capacity-capped
- Weekly visibility runs on one engine
- A ready-made demo site so the dashboard is never empty
- Your first real result lands in ~15 minutes
- No charges, ever — hard cutoff at the trial cap

### Starter — $99/mo
For a single brand getting serious about AI search.
- ChatGPT + Perplexity · 1 site · Up to 20 prompts
- Daily runs on priority prompts, weekly on the rest
- Brand mention rate, share of voice + sentiment
- The real queries the models ran, and your citation gaps
- First-party AI crawler + AI referral tracking
- MCP server for Claude Code
- Unlimited seats
- Add Gemini engine for +$39/mo
- Add Claude — $80/mo per site (weekly checks on 20 priority prompts)

### Growth — $349/mo
For growing brands and boutique agencies tracking a few brands.
- ChatGPT + Perplexity + Gemini · Up to 3 sites · Up to 75 prompts
- Everything in Starter, plus a third engine
- Configurable daily / weekly cadence per prompt
- Branded report-share links for clients
- Real search-volume data on tracked + suggested prompts
- Regression alerts — mention drops, lost citations, competitor leads
- Unlimited seats
- Add Claude — $80/mo per site · extra site +$49/mo

### Agency — $699/mo
For agencies and multi-brand teams that resell the data.
- ChatGPT + Perplexity + Gemini · Up to 10 client sites · Up to 200 pooled prompts
- Full white-label — your logo, name and accent color
- Branded client report links on your own brand
- ChatGPT, Perplexity + Gemini pooled across client sites
- Add Claude — $80/mo per site (weekly checks on 20 priority prompts)
- Cheap "pitch" workspaces to prospect new clients (+$10/mo each)
- Unlimited seats
- Extra client site +$39/mo

### Enterprise — Custom (from $1,500/mo)
For large agencies and high-volume, multi-region brands.
- All engines · Negotiated pool · Negotiated pool
- Negotiated property, prompt and engine pool
- Priority support + custom data retention
- SSO / SAML on the roadmap
- Optional dedicated engine routing
- Annual prepay, invoiced

## FAQ

### What is AI search analytics?
AI search analytics measures how AI answer engines like ChatGPT, Perplexity, Gemini and Claude represent your brand — whether they mention and cite you, your share of voice against competitors, and which AI crawlers read your pages. It is the AI-era replacement for watching blue-link rankings.

### How is this different from a normal SEO rank tracker?
A rank tracker watches where you sit in Google’s blue links. SourceWatch watches the AI answers that increasingly replace those links: whether the models cite you, how you compare to competitors inside the answer, and the real AI-crawler and AI-referral traffic hitting your site.

### What is generative engine optimization (GEO)?
GEO — also called answer engine optimization (AEO) — is the practice of getting your brand cited in AI-generated answers, the way SEO gets you ranked in search results. SourceWatch measures both the visibility side (are you cited?) and the traffic side (who arrives from AI?) so you can optimize for it.

### Which AI engines and crawlers does it track?
SourceWatch queries ChatGPT, Perplexity, Gemini and Claude for visibility, and classifies and verifies AI crawlers including GPTBot, ClaudeBot, PerplexityBot and Google-Extended on the traffic side.

### Do I have to add code to every page?
No. A single Cloudflare Worker or a one-line middleware snippet captures AI traffic for an entire site with zero per-page code, and one dashboard covers every site you own.

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Canonical pages: https://sourcewatch.ai · https://sourcewatch.ai/features · https://sourcewatch.ai/how-it-works · https://sourcewatch.ai/pricing